United Against Bullies

This is a place where the Davids of the world can unite and develop strategies and group efforts/consortia to make this world a better place to take on the Goliaths who bully anyone they choose. Whether it is parents striving to get a decent education for their children, writers struggling to find a forum for their work, or citizens working to get their vote counted, this site belongs to you...

New Bullies Perpetuating History

More than forty years ago, racist bullies thought they would silence the voice of Dr. Martin Luther King Jr. Since that time, there have certainly been gains in the civil rights movement, but there has also been stagnation.

King stated:
Change does not roll in on the wheels of inevitability, but comes through continuous struggle. And so we must straighten our backs and work for our freedom. A man can't ride you unless your back is bent.

Read about the bulling that is continuing to occur in the fields of education, law, voting, and elsewhere and then straighten your back to walk tall, speak out, and work for doing what's right.

Monday, March 31, 2008

Essential marketing secrets that Amazon forgot

Here's a detailed article from http://attractionbiz.com/2008/03/30/the-essential-marketing-secrets-that-amazon-forgot/

March 30, 2008

The Essential Marketing Secrets that Amazon Forgot

Amazon has made a SERIOUS mistake in the way they conduct business and may be the mother of all Branding Boo Boos!
First, you need to understand a term to understand the gravity of the situation for Amazon.

POD stands for Print On Demand. Instead of printing thousands of copies of a book and hoping they sell, these publishers can print only the number of books that actually are sold. That’s a great business model, however Amazon has decided that the only POD books they want to sell on their site are the ones printed by their own POD service: Book Surge.

Angela Hoy is the publisher of the Writer’s Weekly which she uses to promote her POD publishing business, Booklocker.com. Last Friday, Angela launched a firestorm when she reported that Amazon is putting the squeeze on POD publishers.

FIRST MARKETING SECRET THAT AMAZON FORGOT: Customers are the life blood of any business.

Angela Hoy reports spending over $1500 with Amazon last year. Sure, that’s just a tiny drop of income in the Olympic sized pool of profits generated by Amazon… but she’s a customer none the less and their bullying tactics really rubbed her the wrong way. They’ve lost her as a customer… but wait … that brings us to Marketing Secret Number 2.

SECOND MARKETING SECRET THAT AMAZON FORGOT: A satisfied customer will tell 3 friends… a dissatisfied customer will tell 16.

In Angela’s case, she’s the editor of the largest ezine publication for freelance writers in the world, so instead of telling 16 friends she’s using her newsletter to tell over a hundred thousand. She’s ignited quite a firestorm.

THIRD MARKETING SECRET THAT AMAZON FORGOT: People hate doing business with a bully...

There's more:

In the spirit of Web 2.0, I’ve included a list of sites reporting this story. Feel free to grab the list below and add it to your own blog. If you want to add your post to the “cause”… the post a comment to this post. The more links to these posts… the more “traction” this cause will get.

Amazon began by providing a superior book buying experience to their customers. Buying a book from Amazon is BETTER than buying a book in a physical book store because a reader can access other reader reviews and read excerpts online. Amazon is about to discover that hell hath no fury like a customer scorned.


Diverse readers have a vested interest in supporting the publishers who provide an avenue for the smaller voices to be heard. What can you do to help?

jb
Posted by at
Labels: , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)